https://www.ekualia.com/en/blog/Case studies, guides, opinion and news on AI-operated marketing, measurement and visibility in search and AI.enhttps://www.ekualia.com/en/blog/geo-guide-appear-in-chatgpt-gemini-perplexity/https://www.ekualia.com/en/blog/geo-guide-appear-in-chatgpt-gemini-perplexity/Sun, 04 Oct 2026 00:00:00 GMTGuidesWhat GEO (Generative Engine Optimization) is, how it differs from SEO, and the concrete steps to make AI assistants know, describe and recommend your brand.https://www.ekualia.com/en/blog/new-ekualia-brand/https://www.ekualia.com/en/blog/new-ekualia-brand/Sun, 04 Oct 2026 00:00:00 GMTNewsAfter more than ten years automating marketing for small businesses, we are renewing our brand, website and product: Full Control 360.https://www.ekualia.com/en/blog/how-to-audit-your-marketing-agency/https://www.ekualia.com/en/blog/how-to-audit-your-marketing-agency/Sat, 03 Oct 2026 00:00:00 GMTGuidesA practical guide to checking, with data, whether your agency or digital suppliers return what they cost: accounts, tracking, website, contracts and real cost per customer.https://www.ekualia.com/en/blog/lift-manufacturer-google-ads-case/https://www.ekualia.com/en/blog/lift-manufacturer-google-ads-case/Fri, 02 Oct 2026 00:00:00 GMTCase studiesHow a Barcelona lift manufacturer and installer multiplied its Google Ads enquiries by 3.6 and cut cost per enquiry by 35% in one month, with product-level campaigns and tracking of every real enquiry.https://www.ekualia.com/en/blog/not-manual-not-blind/https://www.ekualia.com/en/blog/not-manual-not-blind/Thu, 01 Oct 2026 00:00:00 GMTOpinionTraditional agencies still work by hand and AI shortcuts publish without looking. Why the value lies in the middle: AI that measures and executes, human judgement that decides.