Guides · · 2 min read
Free website audit: the 20 things to check on your website in 2026
A practical checklist to audit your website for free: offer, trust, contact, tracking, cookies, SEO, AI visibility and speed — plus a tool that checks it in 30 seconds.
A website can look great and still lose customers every day because of issues you can’t see: an untracked form, a cookie banner that blocks analytics, a title Google cuts off, or a page that loads too slowly on mobile. This checklist gathers the 20 points we review on every site.
Rather have us check it? The free audit runs these checks automatically in 30 seconds.
Audit my website free →Part 1 · Business: what a customer sees
- A clear offer above the fold: what you do, for whom and why you.
- Visible prices, or at least a “from” price.
- Your own optimised images, with descriptive alt text and light formats (WebP/AVIF).
- Video: a short clip explains in seconds what text takes minutes to say.
- Visible reviews: according to BrightLocal, the vast majority of consumers read reviews before choosing a business.
- One-click contact: short form, phone or WhatsApp on every page.
- Chat or WhatsApp for quick questions.
- Linked social profiles that show you’re active.
- Legal and trust pages: privacy, cookies, legal notice; for stores, shipping and returns too.
Part 2 · Technical: what Google and AI see
- HTTPS everywhere.
- A 50–60 character title with what you sell and your value proposition.
- A 120–155 character meta description that earns the click.
- One H1 per page, aligned with the search you want to win.
- Mobile-friendly with easy-to-tap buttons.
- Declared language (and language versions for each market).
- Structured data (schema.org): organisation, services, products, FAQs.
- Sitemap submitted to Search Console.
- Analytics with real conversions: GA4 or Tag Manager tracking forms, calls and sales.
- Cookie consent and Consent Mode v2 — see our Consent Mode v2 guide.
- Mobile speed (Core Web Vitals): according to the 2025 Web Almanac, cited by DebugBear, only around half of mobile sites pass.
Extra for 2026: let AI read you
- Make sure your
robots.txtdoesn’t block GPTBot, ClaudeBot, PerplexityBot or Google-Extended. - Publish an llms.txt file summarising who you are and what you offer.
- Answer on your site the questions customers ask ChatGPT — see our GEO guide.
How to prioritise
| Priority | Fix first | Why |
|---|---|---|
| 1 | Tracking and cookies | Without reliable data, everything else is guesswork |
| 2 | Contact and trust | That’s where visitors who already arrived are lost |
| 3 | Title, description, H1 | Quick wins for clicks from Google |
| 4 | Speed and mobile | Affects conversion and rankings |
| 5 | Structured data and AI | Prepares your brand for Google and AI assistants |
Run the audit in 30 seconds
Ekualia’s free website audit checks these points automatically — including whether you’re a store or a services site, your platform, sector and number of products, plus mobile speed via Google PageSpeed. You get a business score, a technical score, what to fix first and, on request, the full PDF report.
Frequently asked questions
How do I run a free website audit?
Paste your website address into Ekualia's free audit (ekualia.com/en/free-website-audit). In about 30 seconds it checks over 20 business and technical points, scores them and recommends what to fix first. Leave your email to get the full PDF report.
What should a website audit include?
At least: HTTPS, title and description, headings, mobile-friendliness, speed, structured data, sitemap, analytics and conversions, cookie consent, contact options, and trust signals such as reviews, visible prices and legal pages. In 2026, also whether AI crawlers can read your site.
How often should I audit my website?
A full review every 3–6 months, and always after a redesign, platform change or a drop in enquiries. Check tracking monthly.
How does your website score?
Audit it free in 30 seconds: over 20 business and technical checks, and what to fix first.
