Blog
Case studies, guides, opinion and news on AI-operated marketing, measurement and visibility in search and AI.
How to appear in ChatGPT, Gemini and Perplexity answers: a 2026 GEO guide
What GEO (Generative Engine Optimization) is, how it differs from SEO, and the concrete steps to make AI assistants know, describe and recommend your brand.
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Ekualia unveils its new brand: the infinity of equality
After more than ten years automating marketing for small businesses, we are renewing our brand, website and product: Full Control 360.
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How to audit your marketing agency: 12 questions to find out if you're paying for anything
A practical guide to checking, with data, whether your agency or digital suppliers return what they cost: accounts, tracking, website, contracts and real cost per customer.
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From 5 to 18 enquiries a month from Google Ads: a lift manufacturer case study
How a Barcelona lift manufacturer and installer multiplied its Google Ads enquiries by 3.6 and cut cost per enquiry by 35% in one month, with product-level campaigns and tracking of every real enquiry.
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Not manual, not blind: why AI without a method loses you money
Traditional agencies still work by hand and AI shortcuts publish without looking. Why the value lies in the middle: AI that measures and executes, human judgement that decides.
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