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Guides

Case studies, guides, opinion and news on AI-operated marketing, measurement and visibility in search and AI.

Guides · · 4 min read

How to appear in ChatGPT, Gemini and Perplexity answers: a 2026 GEO guide

What GEO (Generative Engine Optimization) is, how it differs from SEO, and the concrete steps to make AI assistants know, describe and recommend your brand.

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Guides · · 2 min read

How to audit your marketing agency: 12 questions to find out if you're paying for anything

A practical guide to checking, with data, whether your agency or digital suppliers return what they cost: accounts, tracking, website, contracts and real cost per customer.

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